Where Russians Are Looking to Travel in 2026

New data reveals a clear shift in where Russian travelers are setting their sights this year. The traditional favorites remain, but economic realities and geopolitical factors are reshaping preferences.

Turkey continues to lead the list, holding its position as the most accessible and popular destination due to direct flights and simplified visa arrangements. Thailand follows closely, offering its well-established mix of tropical beaches and urban energy, a reliable escape from winter.

The United Arab Emirates, particularly Dubai, maintains its strong appeal for its luxury shopping and futuristic cityscapes, catering to those seeking opulence.

A notable entry is China, which has surged in interest. The full restoration of visa-free travel for tourist groups between the two nations has made it a significantly more attractive option for cultural and business trips.

Rounding out the top five is Egypt, a perennial favorite for its Red Sea resorts and historical tours, representing a consistent value-for-money choice.

Industry analysts note that while sun and sea remain powerful draws, the current list reflects a pragmatic approach to travel, prioritizing destinations with straightforward logistics and perceived stability. The market is adapting, with tour operators tailoring packages to meet this evolved demand.