McCartney and Starr Back Expanded Beatles Attraction as The Beatles Story Plans Move to St John's Market

Sir Paul McCartney and Ringo Starr have given their backing to plans for a major new Beatles visitor attraction in Liverpool, with The Beatles Story set to move from its Albert Dock home to the former St John's Market site.

The relocation, planned for 2028, would also bring a new Yellow Submarine experience to St John's Beacon, the former Radio City tower. The market hall has been vacant since the market closed in 2024, and at 100,000 sq ft the new site would be more than four times the size of the current attraction, which has been at Albert Dock since 1990.

Apple Corps Ltd, which manages the band's creative and business interests, will take over operation of The Beatles Story in 2027 ahead of the move. Chief executive Tom Greene said Liverpool was getting a destination worthy of its musical heritage, comparing it to Graceland or Dollywood.

Visitors would be taken from the band's post-war Liverpool roots through Hamburg, The Cavern, Beatlemania, Abbey Road, Shea Stadium and Savile Row. McCartney said he "can't wait" for people to "step into our story", while Starr said: "Liverpool was, and still is, Music City."

Tickets sold for The Beatles Story will contribute to the Apple Corps Liverpool Trust, a charitable initiative supporting emerging local artists. The project is a partnership between Apple Corps, Liverpool City Council and Liverpool City Region Combined Authority, with central government support.

The Liverpool announcement follows earlier plans for an official Beatles attraction at 3 Savile Row in London, where the band staged their final public performance on the rooftop in 1969, due to open in 2027.