Jetstar's new carry-on fee draws 'easy cash grab' criticism
Jetstar has introduced a new carry-on luggage charge, prompting consumer advocates to call it an "easy cash grab" and raising questions about whether its low fares are just a facade for mounting add-on fees. Under the new structure, announced Wednesday by Qantas's budget arm, tickets will include only one "under seat bag," such as a backpack, handbag, or laptop bag, starting next year. Passengers wanting to stow larger carry-on items will face extra charges, on top of existing fees for check-in baggage, seat selection, cancellation rights, and meals.
Consumer expert Graeme Hughes, an adjunct associate professor at Griffith University, says the move obscures the final price, making it hard for travellers to compare fares across airlines. Andy Kelly, campaigns director at consumer advocacy group Choice, said the policy is "just an easy cash grab, really," noting that seat selection can cost over $20, cancellation credits around $50, and loyalty program membership another $50.
The change follows a broader industry trend, with some airlines even charging for reclining seats, as Canadian carrier WestJet did last year. In Europe, the EU recently mandated that airlines and booking platforms display fares inclusive of carry-on luggage from the start of booking, after airlines pushed back against a proposal to allow a small case for free.
Jetstar says the fee will vary by flight length and may change, with Guardian Australia analysis suggesting it can exceed $100 for an overhead bag on international routes. The airline defends the model as similar to other low-fare carriers, saying "you only pay for what you need." However, Dr Ian Douglas, an honorary senior lecturer at UNSW's School of Aviation, expressed disappointment, saying "It's a little sad we've gone straight to the Ryanair model because Jetstar is not Ryanair." He noted Jetstar fills a gap in the Qantas network, often being the only option for routes like the Sunshine Coast or Cairns.
Comparable fees abroad include Ryanair charging €/£12-€/£36 at booking, EasyJet charging £60 at the gate for unpaid bags, and Eurowings charging from €18 or £16 for large carry-on. In the US, JetBlue and Southwest still include a larger carry-on in fares, while Frontier charges by route.