Hotel Prices for New Year 2026–2027 Holiday Spots in Russia Jump Sharply, Study Finds

A study by the hotel and apartment booking service Twil, obtained by Lenta.ru, found that average nightly rates at several Russian holiday destinations have risen steeply for the period from December 25, 2026, to January 10, 2027, compared with the same period a year earlier.

The resort village of Olginka in the Krasnodar region topped the list, where the average price per night rose 381 percent to 13,000 rubles. Sheregesh in the Kemerovo region came second, up 273 percent to 45,700 rubles per night, followed by Sestroretsk in the Leningrad region, up 140 percent to 28,700 rubles.

The rest of the top ten, with year-over-year increases and average nightly rates: Perm, up 134 percent to 5,400 rubles; Suzdal, up 130 percent to 11,700 rubles; Yuzhno-Sakhalinsk, up 124 percent to 9,900 rubles; Kostroma, up 122 percent to 9,700 rubles; Kaluga, up 72 percent to 7,500 rubles; Novosibirsk, up 65 percent to 5,500 rubles; and Anapa, up 52 percent to 5,000 rubles.

The study covered destinations where the average cost of a night's stay rose substantially compared with the same period a year earlier.

A separate survey by the online booking service OneTwoTrip found that 36 percent of Russians, roughly one in three, would like to spend New Year's on a trip, though the vast majority have not yet booked tickets or a hotel for the coming holidays.