Givenchy Brings Summer Glamour to Saint-Tropez with First Pop-Up Boutique

Givenchy is the latest luxury house to stake its claim on the sun-drenched shores of Saint-Tropez. The French fashion label opened a seasonal pop-up store on the Riviera resort’s Rue Gambetta this Wednesday, just as the town plays host to filming for Season Four of “The White Lotus.” The boutique, spanning nearly 3,000 square feet, will remain open through October 4.

For Givenchy CEO Amandine Ohayon, the location is a natural fit. “Saint-Tropez embodies a certain idea of French elegance, where culture, creativity, lifestyle and modernity naturally meet,” she said. “It draws an international clientele that appreciates excellence and authenticity.”

This marks the first time creative director Sarah Burton’s collections are available in a pop-up here. While Givenchy previously ran summer pop-ups in the Hamptons and Porto Cervo, Italy, the Saint-Tropez store focuses on elevated occasionwear — a nod to Burton’s direction since she joined the house in 2024. The boutique includes a VIP salon called Rendez-vous Givenchy Couture, where clients can order made-to-size pieces from the spring and fall 2026 collections, crafted by the brand’s haute couture ateliers in Paris.

The pop-up also carries pre-fall items, leather goods, and accessories, and will host intimate events throughout the season. Givenchy joins a growing LVMH footprint in Saint-Tropez, where parent company chairman Bernard Arnault owns a villa and several hotels. Dior recently reopened its boutique with a restaurant run by Michelin-starred chef Mauro Colagreco, and Louis Vuitton’s Pharrell Williams shot his summer campaign here.

“We wanted to adapt our offering to a summer setting while preserving the house’s creative standards and couture heritage,” Ohayon added. For shoppers seeking a taste of French Riviera glamour, the pop-up is open until early October.