Antalya Hotels Roll Out New Year Deals to Draw Russian Travelers
Hotels in Turkey's Antalya are hoping to pull in Russian tourists over the New Year with special packages, discounts, and festive entertainment, according to a travel agent based in Ankara.
Aysenur Oztekin told RIA Novosti that Russians are willing to pay for a New Year break in Antalya, especially when a hotel offers a solid program, all-inclusive service, and a good price. For many, she said, it's a chance to celebrate the holiday in comfort.
Right now, a seven-night New Year tour from Moscow to Antalya starts at roughly 91,000 rubles per person, but prices climb sharply near peak dates. For example, a seven-night trip departing December 31 is currently offered at about 200,000 rubles for two, with longer stays going above 240,000 rubles.
Oztekin noted that Russians still favor packages combining flights, accommodation, and all-inclusive meals, as this lets them manage major costs in advance and keeps Turkey competitive with other foreign destinations.
Hotels are also using early booking discounts to attract visitors, with some New Year options already on sale at 20–34 percent off. The size of the discount depends on the hotel category, check-in date, and length of stay, and the biggest savings come before demand peaks.
Winter visitors aren't drawn mainly by the beach, Oztekin said, but by the chance to pair New Year celebrations with high-end hotel service, mild weather, excursions, spa treatments, and holiday events. "For the Russian tourist, the atmosphere matters most," she said. "You don't have to swim in the sea. You can spend a few days in a good hotel, go to the spa, visit restaurants and excursions, and ring in the New Year with a full festive program."
Price sensitivity is high, she added. If New Year tours get too expensive, Russians start comparing Turkey with other destinations, so hoteliers are keen to keep special offers in place.
Open tour operator listings show packages from Moscow with flights and accommodation already on sale for the holidays — for instance, six nights in a five-star Kemer hotel for two runs about 195,000 rubles, while a similar option in Beldibi is around 197,000 rubles.
Demand peaks in late December and the first days of January, with the most sought-after check-ins on December 29–31 and January 2–4. Closer to those dates, hotel choices shrink and prices can rise.
Turkey also benefits from having no visa requirements for Russian citizens, making trip planning easier than for European destinations. "Russians know Turkey well and trust it," Oztekin concluded. "They understand what they'll get for their money, and New Year programs let hotels essentially shift their summer format into winter."